Perhaps no technology in recent times, has generated more interest and investment than Virtual (VR) and Augmented Reality (AR). On July 27, 2015, a start-up, OnePlus launched what was reportedly, the first VR product and in less than 2-years, there has been an upsurge of products, services and a range of alternative design approaches including Virtual Reality, Augmented Reality and Immersive devices. Start-ups such as Magic Leap have reportedly raised upwards of US$1.3b and small companies like Avegant and Meta 2 are using Light Field Display Technology to challenge Microsoft's Holo Lens. The number and type of companies already participating in the fledging industry is enormous as shown in the following chart developed by The VR Fund.
Take a look at what's happening at Display Week 2017
Given that displays are a major component, contributing to the user experience, the Society of Information Displays (SID) thought it would be useful to conduct a survey to ascertain the current experience level and the expectations of the SID membership in preparation for the DisplayWeek Market Focus Conference on VR/AR, which will be held on May 24th. The survey was responded to by almost 400 members and the results are provided below.
- Not surprisingly, the membership has a much higher knowledge and participation in the market segment and ~27% own a VR/AR device than the general population. Assuming that 5m units are in circulation, the total world penetration is <0.1%
- Over the next 5-years, 29% of the responders expect to purchase a new device and 85% expect to participate in a VR/AR experience.
- 30% of the responders believe they have a strong understanding of VR/AR hardware while 17% have a strong understanding of the software. Given the growth of the industry, it is expected that VR/AR knowledge will become a major part of our technical and marketing roles in the near term.
- Only 11% of the responders say their company has little or no activity in VR/AR.
- 35% of the responders believe that microdisplays (either LCOS or OLED based) are the proper display technology, but 38% are looking for something new, μLEDs, Holographs or undetermined.
- The responders believe that SID puts the proper emphasis on VR/AR as the results show an almost perfect Poisson distribution around the mean - "proper emphasis".
- Responders were given the opportunity to select which subjects(s), they would be most interested in hearing about at the seminar:
Below is a compilation of the responses to the 10 questions contained in the survey. If you have any interest in VR, AR or IR, SID request that you go to the following URL to view the agenda and the extraordinary speakers that SID has lined up. Then register for the Market Focus Conference before it is sold out.