The LOOMIA H1 jacket is a heated jacket for women designed as a transitional layer with a professional and stylish look for changing climates and temperatures, H1 is made for women on the go. For more information see the IDTechEx report on E-Textiles 2018-2028.
H1 is designed to pair with an outerwear coat in winter, provide an extra bit of heat on a cool fall or spring evening, or provide comfort in arctic summertime office air conditioning. The H1 jacket provides subtle heat year-round.
Most heated jackets are designed by and for men. Yet, research shows that women tend to be colder in the office and outdoors. As a result, H1 is designed by and for women. LOOMIA founder Madison Maxey and Chief Product Officer Ezgi Ucar infused their personal experiences as women navigating between different environments into the design and function of the H1, choosing to use their patented technology, the LOOMIA Electronic Layer (LEL), to make a slimline and season-less heated jacket specifically for women. H1 can be worn in the office, on a plane, or on a cold winter day.
The H1 heated jacket has three back heating sections, providing warmth and comfort in any environment. While the LEL can withstand a series of washings, the jacket itself will be hand wash due to the tweed outer fabric. The included battery pack lasts up to two hours before needing to be recharged and can also charge a phone or other devices. The jacket is controlled with a simple on/off switch. The team chose to make this technology app-less for ease of use (no need to pull out a phone to control the jacket).
LOOMIA has spent the past three years developing a soft circuit layer that allows for wire-free heating systems. Using this technology, it is now possible to make a heated jacket that is thin and form-fitting rather than puffy and uncomplimentary. This material was granted a seal of material excellence from Material Connexion in 2018.
"LOOMIA is a B2B company that focuses on making enabling technologies. We normally like to stay behind the scenes, so it's exciting for us to show brands what we can do by launching our own D2C product," said Madison Maxey, LOOMIA Founder.
The Jacket will retail for $550 Dollars and customers can purchase the jacket via pre-order. All ordered jackets will ship in October 2019.
Top image: Marta Molina Gómez