FLEXcon Company Inc, an innovator in adhesive coating and laminating, today announced that Keith LeBlanc will serve as the new Director of Marketing, FLEXcon North America, effective April 29. For more information see the IDTechEx report on Wearable Technology 2018-2028.
LeBlanc will bring a wealth of experience to his new role, according to Harrison Chien, Vice President of Sales and Marketing, FLEXcon North America. "Keith is a progressive marketer with demonstrable share growth results," Chien said. "We're confident that he will be successful in expanding FLEXcon's reach in the graphic films arena."
LeBlanc's work history includes over 15 years in marketing, account management, and brand management for small to large manufacturers. His experience in leveraging strong consumer analytics/insights, market analysis, visual storytelling, and technical problem solving, as well as motivating highly-effective teams, will play a vital role in shaping and executing FLEXcon's marketing strategy.
LeBlanc most recently served as Manager of Marketing, Corporate, for Sterilite Corporation, where he significantly increased market share with national and regional chain customers such as Target, Walmart and Dollar General.
"I look forward to collaborating with FLEXcon's sales and marketing teams to implement data-driven strategies that will lead to greater success for our customers and FLEXcon," LeBlanc said. "Our objective will be to grow distribution and increase velocity in new and existing markets to reach customers with products and services that support their business goals."
To learn more, follow FLEXcon on Twitter @FLEXcon.
FLEXcon Company, Inc. is a global leader in coated and laminated films and adhesives used in graphics applications, manufactured goods, and new products. A family owned company for over 60 years, FLEXcon has provided a collaborative, consultative approach to deliver unique solutions that help customers achieve better business results. FLEXcon is a trusted partner to a wide range of companies from printers and fabricators to engineers and designers developing products for existing and emerging markets. Headquartered in Spencer, Mass., the company has operations throughout North America and Europe with distribution worldwide. For more information, visit www.FLEXcon.com , follow FLEXcon on Twitter @FLEXcon, or call 1-508-885-8200.