adidas GMR is a unique collaboration between three of the world's top brands in sports, gaming and technology. The launch of adidas GMR sees adidas, EA SPORTS FIFA Mobile and Jacquard by Google come together to create a product that merges the real-world and virtual game. For further information see the IDTechEx report on Augmented, Mixed and Virtual Reality 2020-2030: Forecasts, Markets and Technologies.
adidas GMR measures kicks, shot power, distance and speed. The more the user plays in the real world, the better their EA SPORTS FIFA Mobile Ultimate Team can become. Powered by the Jacquard Tag's advanced machine-learning algorithms, players use real-world football activity to earn rewards and improve their Ultimate Team in EA SPORTS FIFA Mobile by completing a series of specially created challenges.
A smart insole placed within any adidas footwear powered by a Jacquard Tag, uses advanced machine-learning algorithms enabling adidas GMR to recognize the actual physical movements footballers make on-pitch including measuring kicks, shot power, distance and speed. The connection to FIFA Mobile allows players to complete unique challenges and hit milestones each week, including improving their Ultimate Team Overall (OVR), unlocking in-game rewards and ranking in global leaderboards. The more they play in the real world, the better their EA SPORTS FIFA Mobile Ultimate Team becomes. Through the support of FIFA eFootball & Gaming, the GMR project is able to enhance the experience for players of FIFA Mobile around the world, becoming an innovation that leverages technology to improve the experience of football fans.
Sources: Google, adidas